Success does not happen overnight, but failure often does. Critical moments for business and other organizations will never go away, thus the effort to control negative situations continues to become more sophisticated. “Reputation Management” is...
Media Relations 101: Rebooted
This highly entertaining session teaches the PR pros’ secrets to using the news media to market a company or organization.
Attendees will learn how to grab the attention of bloggers as well as mainstream print, radio and TV news reporters; how to leverage social media to reach traditional media; new ways to more effectively generate positive news and much more!
This session uses real-life video examples to illustrate key teaching points.
Learning Objectives
Attendees will leave the session with:
- Four easy ways to re-energize their media pitches.
- Steps to start building new media relationships and reconnecting with old media contacts.
- Practical tips on converting social media messages to mainstream media placements.
- Methods to start thinking like a reporter to get better results.
- What reporters need in an age of newsroom budget cuts and a 24-hour news cycle.
- How to be a better interview so that reporters call you first.
- How to create a simple, yet effective 12-month media pitch calendar.
- And much more!
Session Details
- Unlimited number of attendees.
- Session can be tailored to fit any timeframe, from a 1-hour keynote speech all the way to a 6-hour highly interactive and hands-on seminar.
- Attendees will participate in several hands-on, interactive exercises
Media Relations: Anthony's Articles, Tips & Videos
I just had lunch with an editor at one of the large newspapers in town who opined on the surprising number of PR people who don’t know how to deal with the media. A few suggestions...
Judging by the bazillions of tablets, smartphones and laptops I see people using every day in everyday places from coffee shops to restroom stalls (yes, we’ve all seen it), you’d think most people get most...
(And why they’re all wrong!) In the throes of the BP disaster a few summers ago, I dug through my files searching for one letter in particular. The letter, a gift from a former colleague,...
The news conference, unlike the public speech, involves only the media. It is called either to make a specific, important statement or to provide reporters with access to a representative of your organization for purposes...
The letters to the editor columns are among the best-read sections of any newspaper, whether it is the Smalltown News or USA Today. It is your link to the public. But major newspapers get hundreds...
I just finished cleaning out some of our files and ran across an ad that was placed in the Wall Street Journal some time ago. I think we all need to be reminded that the...
The modern definition of an executive’s bad day: Arriving for work to find Bill O’Reilly or Anderson Cooper camped out in the lobby. But even a routine call from a local reporter is enough to cause...
A satellite media tour is a different kind of animal. It is not a hard-news interview, not a talk show and not a business presentation. You are in a studio, facing a camera, and an...
As a former reporter and editor, and now media consultant, I have watched with great interest (and sadness) as the media have slowly crumbled in recent months. Thousands of print and broadcast reporters have lost...