Media Relations

Secrets to a re-energized PR program

This highly entertaining session teaches you the PR pros’ secrets to using the news media to market a company or organization.  Attendees will learn how to grab the attention of bloggers as well as mainstream print, radio and TV news reporters; how to leverage social media to reach traditional media; new ways to more effectively generate positive news and much more! This session uses real-life video examples to illustrate key teaching points.