Crisis Management in the Age of Social Media

By the time you hear the thunder, it’s too late to build the ark.

The crisis you never expected suddenly strikes. With only one local news station covering the story, you think you’ve dodged a bullet. But 50,000 tweets, retweets, FaceBook posts and YouTube videos later, you’ve realized that protecting your reputation is a lot harder than it used to be!  This session quickly dives into key crisis management philosophies and strategies critical to every organization communicating during a negative event, when time is critical and managing social media is a priority.

Anthony discusses the pros and cons of social media in a crisis and provides answers to all those common and not so common questions that arise  when managing social media in a negative event.

Learning Objectives

Attendees will leave the session with pragmatic tips on:

  • Crafting effective social media messages during a crisis.
  • Prioritizing social media when time is critical and resources are minimal.
  • How to use social media to your advantage in a crisis situation.
  • Successfully balancing staff and time dedicated to social media.
  • Dealing with negative comments and control issues of social media.
  • Maintaining proper social media etiquette.
  • Developing social media guidelines.

Session Details

  • Unlimited number of attendees.
  • Session can be tailored to fit most timeframes, from a 1-hour keynote speech to a 3-hour workshop.

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