News Interview Skills

Today’s savvy business leaders realize that the media are a powerful tool in both marketing an organization’s message and mitigating damage in the time of a crisis.

Attendees will leave the session with very specific tools on how to conduct a news interview, communicate to many different audiences, and get the organization’s message across in a clear way. This session is excellent for beginners or those already familiar with the news media and has become popular as a refresher course to hone techniques and keep skills sharp.

 

Learning Objectives

Attendees will leave the session knowing how to:

  • Answer any question from a news reporter using four specific response techniques
  • Stay in control when the questions get tough
  • Gain “think-time” and avoid the “deer in the headlights” look
  • Stay on-message, no matter the circumstances
  • Spot key differences between print, broadcast and blogger interviews
  • Reduce those pesky “ummms” and “ahhhhs”
  • Develop effective messages
  • Control negative body language
  • Become an exciting and interesting interview by using voice, face, gestures and more
  • Overcome nervousness

Session Details

  • Unlimited number of attendees.
  • Session can be tailored to fit any timeframe, from a 1-hour keynote speech all the way to a 6-hour highly interactive and hands-on seminar.
  • Attendees will participate in several hands-on, interactive exercises.

News Interview Skills: Anthony's Articles, Tips & Videos

An Editor’s Perspective

An Editor’s Perspective

I just had lunch with an editor at one of the large newspapers in town who opined on the surprising number of PR people who don’t know how to deal with the media. A few suggestions...
The News Conference

The News Conference

The news conference, unlike the public speech, involves only the media.  It is called either to make a specific, important statement or to provide reporters with access to a representative of your organization for purposes...
‘Letters to the Editor’ Work

‘Letters to the Editor’ Work

The letters to the editor columns are among the best-read sections of any newspaper, whether it is the Smalltown News or USA Today.  It is your link to the public.  But major newspapers get hundreds...
Keep it Simple

Keep it Simple

I just finished cleaning out some of our files and ran across an ad that was placed in the Wall Street Journal some time ago. I think we all need to be reminded that the...
The Satellite Media Tour

The Satellite Media Tour

A satellite media tour is a different kind of animal.  It is not a hard-news interview, not a talk show and not a business presentation.  You are in a studio, facing a camera, and an...
The (Not So) Slow Demise of Old Media

The (Not So) Slow Demise of Old Media

As a former reporter and editor, and now media consultant, I have watched with great interest (and sadness) as the media have slowly crumbled in recent months. Thousands of print and broadcast reporters have lost...