Articles, Tips & Videos: Media Relations

An Editor’s Perspective

An Editor’s Perspective

I just had lunch with an editor at one of the large newspapers in town who opined on the surprising number of PR people who don’t know how to deal with the media. A few suggestions...
The News Conference

The News Conference

The news conference, unlike the public speech, involves only the media.  It is called either to make a specific, important statement or to provide reporters with access to a representative of your organization for purposes...
‘Letters to the Editor’ Work

‘Letters to the Editor’ Work

The letters to the editor columns are among the best-read sections of any newspaper, whether it is the Smalltown News or USA Today.  It is your link to the public.  But major newspapers get hundreds...
Keep it Simple

Keep it Simple

I just finished cleaning out some of our files and ran across an ad that was placed in the Wall Street Journal some time ago. I think we all need to be reminded that the...
The Satellite Media Tour

The Satellite Media Tour

A satellite media tour is a different kind of animal.  It is not a hard-news interview, not a talk show and not a business presentation.  You are in a studio, facing a camera, and an...
The (Not So) Slow Demise of Old Media

The (Not So) Slow Demise of Old Media

As a former reporter and editor, and now media consultant, I have watched with great interest (and sadness) as the media have slowly crumbled in recent months. Thousands of print and broadcast reporters have lost...