Communicating in a Crisis

Communicating in a Crisis

Are You Ready? The crisis you never expected suddenly strikes. Five hungry reporters are outside your door, demanding answers. Another dozen have phoned in the past 15 minutes wanting to know what happened and why?...
The Fear of Public Speaking

The Fear of Public Speaking

The perspiration slowly slides down the middle of your back. Your knees knock and your hands shake. Will you get through this or will you pass out on the spot? Sound like your first date?...
Delivering Better Presentations

Delivering Better Presentations

Just learned you have to prepare and deliver a presentation?  According to a recent issue of the Wall Street Journal, one of top executives’ greatest fears is public speaking.  Presidents, chief executive officers and board...
An Editor’s Perspective

An Editor’s Perspective

I just had lunch with an editor at one of the large newspapers in town who opined on the surprising number of PR people who don’t know how to deal with the media. A few suggestions...
The News Conference

The News Conference

The news conference, unlike the public speech, involves only the media.  It is called either to make a specific, important statement or to provide reporters with access to a representative of your organization for purposes...
Social Media is Evolving

Social Media is Evolving

Over the course of just a few years, most organizations have grown their social media presence as an extension of their brand and an added tool in their marketing mix.  Whether you are just starting...
‘Letters to the Editor’ Work

‘Letters to the Editor’ Work

The letters to the editor columns are among the best-read sections of any newspaper, whether it is the Smalltown News or USA Today.  It is your link to the public.  But major newspapers get hundreds...
Keep it Simple

Keep it Simple

I just finished cleaning out some of our files and ran across an ad that was placed in the Wall Street Journal some time ago. I think we all need to be reminded that the...
Personal Appearance

Personal Appearance

What a speaker looks like should never over-shadow what he or she has to say.  A speaker’s appearance, however, can help make the message more convincing.  Keep these points in mind as you prepare for...
Overcoming Nervousness

Overcoming Nervousness

It is natural to be nervous before a public appearance.  Every professional entertainer experiences some kind of “butterflies” before a performance.  The symptoms are usually a nervous stomach, perspiring, shifting eyes, death grip on chairs...